In a time of immense NHS stress and GP shortages, Lostwithiel Medical Practice asked Really Lovely Projects for a creative solution to their recruitment challenge. With a senior GP partner retiring in the Spring of 2023, Dr Hendriksz, the remaining partner, asked the team to attract outstanding doctors to the surgery.
Emma and Michelle created a package for the surgery that aimed to attract excellent GPs who would appreciate the great community in Lostwithiel. A pop video was created in under two weeks, with Emma’s brilliant lyrics sung by Lost in Song and recorded by expert sound engineer Simon Fraser.
James Stuart of Lightbox Film Co quickly came on board and a hectic filming schedule was complete across the town, with schools, community groups, services and businesses involved. The final shot was created on Richard Ede’s cherry picker - usually used for tree surgery!. Over 200 people turned out to take part and plead for a new GP.
To support the video, a website (www.lostwithielneedsadoctor.org) was created with interviews and information to entice the new GP. TV, radio and print media were engaged, even during the making of the film. We look forward to meeting our new doctors!